Packaging design
Designing tea packaging for 25+ female audience who are health-conscious, mindful of their physical and mental health, and are looking for healthy tea options. I designed three tea options, named FITTEA (pronounced fitty), targeting pillars that make up health.
Pilates FITTEA, Well-Fed FITTEA, and Self-Care FITTEA are designed in a way that grabs audience's immediate attention, with whimsical illustrations and colours, and quickly tell the story on how the tea product will help the customer.
